As a marketing consultant and business owner with a decade of experience in the indie film circuit, I’m definitely not a political enthusiast but I'm at an age now where I do have a knack for seeing how everything is interconnected. Politics, culture, economics, and consumer behaviour are all part of the same puzzle. And right now, it’s a fascinating time to observe. With Trump’s return to the presidency and Musk seemingly spearheading global economic shifts, there’s a bigger picture everyone’s missing and businesses in the UK need to pay attention.
The Americanisation of the UK: What’s Coming
Two weeks into Trump’s administration, we’ve already seen significant changes, including the dismantling of several U.S. organisations accused of corruption. My prediction? Get ready for a mini-Americanisation sweep through the UK. American culture is about to dominate again, bringing a sense of patriotism that’s sorely lacking here. Even with Trump’s heavily dogmatic, Bible-thumping narrative, cultural shifts like this inevitably influence consumer trends.
Think of the 90s NYC Club Kids; a subculture born out of rebellion against societal norms. When things become prohibited or restricted, demand skyrockets. I foresee alternative cultures rising to the forefront, alongside a cultural rebellion and anti-establishment sentiment. Businesses need to start thinking about how to tap into this emotional and cultural shift.
Why SMEs Should Care
Let’s talk economics. The UK is at a crossroads. If Labour leads us back into the EU, I believe inflation will double, and SMEs will be crushed under the financial burden of renewed membership costs. The EU’s increasing defence expenditure and its push for bigger conflicts with Russia only add to this concern.
Trump, for all his flaws (and there are many), is pro-economic opportunity. He’s likely positioning his Trumpcoin as a global player to compete with Russia and BRICS nations. Whether you love or hate him, his moves could open opportunities for SME's but only if the UK remains autonomous.
Emotional Behaviour and Buying Trends
One of the biggest trends businesses need to understand in 2025 is behavioural marketing. It’s about going beyond data and analytics to truly grasp the emotional impact of the content people consume. For decades, corporations have manipulated emotions to influence buying trends. Now, SMEs can flip the script.
Ask yourself: How does what’s happening globally make your audience feel? How can your business be a source of stability or inspiration? This year, businesses that connect emotionally with their customers will thrive. Building communities, promoting good news, and offering acts of service (like charity partnerships or community-driven initiatives) will resonate deeply.
The Importance of Being Prepared
In 2024, a series of cyberattacks, including one that hit the NHS, highlighted the vulnerabilities of our digital infrastructure. Most businesses have become overly reliant on the internet, making them prime targets for disruption.
Here’s my advice: Back up everything. Regularly save your data (monthly at a minimum) and offer customers a way to safeguard their information too. For e-commerce businesses, this could mean adding an option for customers to save their details securely. Open up a dialogue about online safety; it’s an opportunity to build trust and loyalty.
The Bigger Picture: Trump, Musk, and the Fight Against Corruption
There’s no denying that Trump and Musk’s moves need to be watched closely. They’ve already made public billions of missing U.S. dollars through the organisations they’re dismantling. While mainstream media pushes fear-mongering narratives of WW3 or fascism, it’s essential to step back and look at the broader implications.
I’m not pro-Trump by any means. As a gay woman, I’m deeply concerned about the rise of heavily faith-driven establishments. Throughout history, religion has often been at the heart of many conflicts. Diversity and freedom of expression are non-negotiables for me. But Trump’s focus on economic reform, coupled with Musk’s ambition to challenge monopolies like Blackrock, is undeniably shaking up the global landscape.
For SMEs, understanding Trump's presidency impact on UK economy and also how politics in general affects the economy on a consumer level isn’t optional; it’s crucial and I would highly recommend SMEs to be aware and where apparent open up these dialogues. Staying informed and adapting to these shifts, I've no doubt that you can position your business for success.
My Tips On How Businesses Can Adapt and Thrive
Build and Nurture Communities: Focus on your existing customer base. Loyalty programs and personalised communication go a long way in fostering trust.
Promote Good News: Share community initiatives or partner with local arts and charities. This pushes back against the oppressive narratives of mainstream media.
Embrace Acts of Service: Nominate a charity, host a community event, or find ways to give back. Show your audience that your business is about more than just profit.
Speak Up: Don’t be afraid to share your perspective on global issues. Authenticity and courage resonate with people more than ever.
Create an Ideal World: Use your marketing to paint a picture of an ideal future. Invite your audience to step into that world with your products or services. (Yes, you can credit #solmazmarketing and #inanidealworld for this one!)
All In All On Trump's Presidency Impact On UK Economy
2025 is not the year to bury your head in the sand. Pay attention to what’s happening globally, even if it’s on the other side of the world or across the pond. Businesses that remain adaptable, emotionally connected, and proactive will not just survive this year they’ll thrive.
Remember, the most successful entrepreneurs aren’t afraid to connect the dots, take risks, and lead with purpose. I'm currently offering free initial consultations so if you'd like to discuss anything further or curious on how you can implement behavioural marketing into your strategy this year then book your free consultation now. If you're seeking long-term support, still book your consultation or drop us an email info@solmazmarketing.com and let's work together to create a tailored package that aligns with your business goals.
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